Please write each question number then the answer1-Research an organization of your choice, suggestperformance criteria for use by the firm to monitor strategic marketingperformance. Determine two performance criteria for use by a company of yourchoice to monitor strategic marketing performance.2-Take a position whether it is still important to perform amarketing audit on a business unit whose performance has been historicallygood. Determine the pros and cons in utilizing dashboards.3-Hypothesize as to why Microsoft utilizes its currentmarketing strategy in China. Support your hypothesis with examples or evidence.4-Propose a strategy that Microsoft could use in protectingits intellectual property rights. Then, indicate how successful your proposalcould be in protecting its intellectual property.
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