I’m studying and need help with a Business question to help me learn.
Create your own e-commerce business in Saudi Arabia (website or mobile application), you need to explain the process that you will follow in building your e-commerce presence.
Selling T – shirts
Before you begin to build a website or app of your own, there are some important questions you will need to think about and answer. The answers to these questions will drive the development and implementation of your e-commerce presence.
Set up Your E-Commerce Presence
➢ What is the idea? (the visioning process)
➢ What are the different types of products? Explain
➢ What kinds of services are provided by your online store? [ customer service, exchange and return, delivery and payment options] Explain
➢ Where’s the money: business and revenue model
➢ Who and where is the target audience? Demographics, lifestyle, consumption patterns, etc.
➢ What is the ballpark? Characterize the marketplace. – Size, growth, demographics, structure.
➢ Where’s the content coming from?
➢ Know yourself— conduct a SWOT analysis.
➢ Develop an e-commerce presence map.
➢ Develop a timeline: Milestones. – 6 phases.
➢ How much will this cost?
Building an E-Commerce Site: A Systematic Approach
➢ Planning: The Systems Development Life Cycle
▪ Business objectives. What are the capabilities you want your site to have?
▪ System functionalities (Shopping cart, payment system …. etc.)
▪ Information requirements (Dynamic text and graphics catalog … etc.)
▪ (Logical and Physical)
▪ How it will look likes in terms of design and format
▪ Create your own website using wix.com www.wix.com
▪ Or you can design the layout using any free e-commerce website template.
➢ Underlying computing equipment needed for e-commerce functionality
➢ Right-Sizing Your Hardware Platform: The Demand Side and the Supply Side
Payment and Security
➢ What are the methods of payment you are going to use in your online store and why?
➢ What are the commonly used technologies to secure your online transactions?
Categorize marketing and advertising strategy and method.
➢ Identify the online, offline and social media marketing strategies you will use to bring people to your website?
Explain your business e-commerce process
➢ Explain in detail all the steps from the time a visit is recorded until the final user buys a product.
Conclude your report.
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