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                                                                   !!!!!  DUE IN 8 HOURS !!!!!!Review the course scenario. ( attached below) *********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:The executive summaryIntroductionMarketing goalsThe situational analysisThe SWOT analysisCustomer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)The advertising plan, which will include the following: The logo/sloganThe company’s 10th anniversary marketing messageOne promotional campaignOne evaluation method in the postmarketing phase The media planConclusion Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8–11 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 12–16 pages in length.  Execute integration of marketing concepts and principles into a coherent strategic marketing plan.Construct a professional portfolio that may include offering opportunities to complete assignments for real clients. GRADING CRITERIAMKT651 Unit 5 Individual ProjectPossible PointsEarned PointsThe executive summary10 Introduction5 Marketing goals10 The situational analysis10 The SWOT analysis15 Customer profiles by describing the company’s target markets. Include the demographic and psychographic profiles for each product line25 The product strategy. Incorporate all three new products into the plan. Describe each product line and their features and benefits20 The advertising plan which will include: (The logo/slogan, The company’s 10th anniversary marketing message, One promotional campaign, One evaluation method in the post-marketing phase25 The media plan25 Conclusion5 Grade for Unit 5 Individual Project150 Please submit your assignment.Attachments: mkt651_scenariooo.pdf

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