A four-stage creative process to resolve problems and issues

Chapter 5 of the course textbook proposes a four – stage creative process to resolve problems and issues ( pages 99 – 101 ) . 

Apply the four – stage process to the following scenario : 

Imagine you are t h e manager of the marketing department for a luxury – brand watch manufacturer . Sales have slowed in recen t years , in the wake of the economic downturn . Develop a PowerPoint presentation tha t includes the following: 

 Use at least one source from the CSU Online Library. 
 Identify the source of the problem for employees in your department. 
 Employ creative-thinking strategies to present a solution to the problem. 
 Persuade and motivate employees to fully support the plan. Y o ur presentation should be at least ten slides in length. All sources used must be cited and referenced according to APA format.


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