A 2200 word analysis on a new product from Starbucks the product is a coffee with alcohol in it call Liquid Gold explaining the following:Describe the organization’s background, industry, and product or service.Describe, in detail, the product or service.Prepare the SWOT analysis of the organization and offering.Explain a competitive analysis of the organization and offering.Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.Identify the needs that cause your target market to buy.Create a written positioning statement that identifies:Your organization’s product/serviceYour target marketHow your product solves the target market’s needsWhat makes your organization different from its competitionInclude at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines.
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